Owning Orange
Good things come in orange packages
The color orange has had kind of a resurgence as of late in the graphic/interior/fashion design worlds. But it’s always been popular with fans of Hermès, as the company has been synonomous with the hue since the 1950s when it adopted its horse-drawn carriage logo and signature orange packaging with brown trim.
In 1956, a photo of Grace Kelly holding an Hermès bag appeared in LIFE magazine, and suddenly Hermès was hugely popular in the U.S. Today, the “Kelly” bag goes for $14K. An Hermès silk scarf (on my “must-eventually-have” list) starts in the $300 range. So perhaps rightly so, some feel that collecting Hermès boxes is somewhat extravagant. But how great of an accessory are they?
I remember seeing them in fashion designer Jenni Kayne’s office (above left) in Domino magazine a few years ago. I have to admit, I was hooked, having never previously cared much about the color orange. So what is it about that Hermès orange? Something about it being an icon, a part of history? Something about it representing a color choice that has defined the life of a company, à la Tiffany blue? They’ve even been able to expand their ownership of that orange hue into their line of accessories — and why does it make me drool?
I finally just recently decided to purchase a few boxes through Craigslist. I’ve tried them out in various places around the house, but I have to say, it’s really difficult for me to cover up that iconic logo! So now I let them speak for themselves on a shelf at my office entry. For me, they represent not ostentatiousness or pretentiousness, but just the opposite: one company’s very smart decision that has endured through the decades. Quite thrifty, if you think about it.
…xoxo
Images via Hermès, LIFE, Domino, Traditional Home, The Selby
Read more shop talk here
I love Hermes boxes!!!! It’s the perfect colour of orange.
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