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Branding & Design / Fashion / Shopping Guides

Drool-worthy website: J. Crew Spring 2011

I go goo-goo ga-ga over these graphics

Sometimes I see graphics on websites that other companies have created, and yes I admit, I get a little perturbed that I didn’t create them myself. But in the case of J. Crew’s Spring 2011 website, all I can say is, “Well, Jenna’s done it again.”

If you’re not familiar with the trendsetter-ess Jenna Lyons, she’s the creative director over at J. Crew and pretty much solely responsible for the brand’s rejuvenation and reinvention over the past few years. She is certainly a creative force that you just kind of have to step back and truly admire, in the hopes that she continues to do her thing. I mean, really, anyone who can successfully pair a sequin skirt and cashmere sweater and bring it to the masses…well,  you have to step back because it’s for the greater good.

Case in point: I absolutely love what they’ve done with their website graphics for their Spring 2011 collection, with Ms. Lyons at the helm of course. It is quite a feat to pull off tailored, classic, pretty and refined, yet relaxed, hip, modern and edgy all in one campaign. The art direction is superb, right down to the choice of font and use of white space to complement the jewel two-tones and attention to detail in the product line itself. Truly balanced. Quite beautiful. Well done.

J. Crew Spring 2011 lookbook

J. Crew Spring 2011 lookbook

J. Crew Spring 2011 lookbook

J. Crew Spring 2011 Jenna's Picks

J. Crew Spring 2011 Hollywood

J. Crew Spring 2011 Hollywood

J. Crew Spring 2011 Hollywood

J. Crew Spring 2011 Hollywood

J. Crew Spring 2011 Hollywood

J. Crew Spring 2011 Mad Hue

A tip of my fedora hat to you Jenna Lyons, and your enviably talented team.

…xoxo

Erika Brechtel

Erika's passion for guiding women to "Style Your Biz, Your Home, Your Self, Your Life" led her create 'The E List' (formerly the Small Shop blog) in 2010. Since, she's expanded globally into speaking, mentoring, course offerings, angel investing, and social entrepreneurship through the Élanoura Collective for women founders.

Reader Interactions

The Comments

  1. h.c. says

    January 31, 2011 at 3:42 pm

    I thought the same thing when I saw it! She’s very good at what she does, although some of their pieces are getting a little too edgy for me. But I’m boring!

    • that girl says

      February 1, 2011 at 9:42 am

      h.c. totally agree, although my style is a little on the edgy side so it gets me excited!

  2. Rebecca June says

    January 31, 2011 at 9:08 pm

    We must be of one mind, because I was working on this J. Crew post for tomorrows blog. Now I feel like I have to change it. Or maybe I will just link to yours!

    xoxo

    Rebecca June

    • that girl says

      February 1, 2011 at 9:41 am

      Rebecca, too funny!! Love your blog. ;o)

  3. christina says

    February 1, 2011 at 11:00 am

    Love this post Erika. This catalog is amazing. I was like “should i or shouldnt i?” put it in the recycling bin after browsing over my afternoon tea.

    • that girl says

      February 3, 2011 at 11:17 am

      I know, right?

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