I go goo-goo ga-ga over these graphics
Sometimes I see graphics on websites that other companies have created, and yes I admit, I get a little perturbed that I didn’t create them myself. But in the case of J. Crew’s Spring 2011 website, all I can say is, “Well, Jenna’s done it again.”
If you’re not familiar with the trendsetter-ess Jenna Lyons, she’s the creative director over at J. Crew and pretty much solely responsible for the brand’s rejuvenation and reinvention over the past few years. She is certainly a creative force that you just kind of have to step back and truly admire, in the hopes that she continues to do her thing. I mean, really, anyone who can successfully pair a sequin skirt and cashmere sweater and bring it to the masses…well, you have to step back because it’s for the greater good.
Case in point: I absolutely love what they’ve done with their website graphics for their Spring 2011 collection, with Ms. Lyons at the helm of course. It is quite a feat to pull off tailored, classic, pretty and refined, yet relaxed, hip, modern and edgy all in one campaign. The art direction is superb, right down to the choice of font and use of white space to complement the jewel two-tones and attention to detail in the product line itself. Truly balanced. Quite beautiful. Well done.
A tip of my fedora hat to you Jenna Lyons, and your enviably talented team.
I thought the same thing when I saw it! She’s very good at what she does, although some of their pieces are getting a little too edgy for me. But I’m boring!
h.c. totally agree, although my style is a little on the edgy side so it gets me excited!
We must be of one mind, because I was working on this J. Crew post for tomorrows blog. Now I feel like I have to change it. Or maybe I will just link to yours!
xoxo
Rebecca June
Rebecca, too funny!! Love your blog. ;o)
Love this post Erika. This catalog is amazing. I was like “should i or shouldnt i?” put it in the recycling bin after browsing over my afternoon tea.
I know, right?