Swig, swag, give a giggle…
Last night I had the opportunity to attend an opening party at the new giggle Santa Monica store. Of course I was honored and excited, having been to their Soho location many a time, always so impressed with the brand, the goods, the store, the website…the whole package. To celebrate the launch of their “Great giggle Giveback” campaign, guests were asked to bring or buy a baby gear item to donate to Baby Buggy, a charitable organization started by Jessica Seinfeld in 2001 and a brilliant idea really: why not provide a charitable option for people who are left with a bunch of gently-used baby items and clothing?
I dragged my girlfriend Alisha with me and was sure to bring my camera as Tiffani Thiessen, James van der Beek, Jessica Capshaw and David Netto were in attendance (the only names I recognized on the invite…IOW I am sooo out of it). I was able to snap a few shots for all those Dawson’s Creek fans out there — I did not watch the show, but I do think he looked hotter in person than I recall on TV (although that was quite a while ago wasn’t it?).
[ The Dawson dude ]
[ My friend was a good sport so I could get Kelly Kapowski too…who is adorable BTW and did you know she started her own baby line, PetitNest? I wish I had chatted her up a bit! ]
[ I designed retail stores in a former life, so I really enjoyed the way the store was merchandised — clean, but bright and colorful! ]
[ Love these! Packs a solid punch and focal point over the register/registry area. ]
[ I believe this display has a twin in Soho, right? Too cute. ]
[ Those orange ones are stegosaurus “back” packs! ]
[ Love the stroller parking! ]
[ My friend was also a good sport to get a shot of this clown. ]
Giggle matched all purchases that night, so we picked up goodies for our wee ones too. One major bonus of these events? The swag bags, but of course. Perhaps I’ll dig into this treasure trove deeper and see if I can spread some giggle to one of my lucky readers too!
No but in all seriousness, I really enjoyed learning what Baby Buggy and the Great giggle Giveback are all about. Makes total sense to find a worthy cause to donate your gently-used baby items to, and I am so pleased that a high-end retailer like giggle recognizes this no-brainer as well. Please check out Baby Buggy and giggle’s other charitable efforts to give a giggle too!
Things That Sparkle says
Looks like fun! And what an adorable store. PS love that you call her Kelly Kapowski :)
Lonely Wife Project says
Look at you rubbing shoulders with celebs!! I was always more of a Pacey fan, but Dawson does look kind of sexy in those photos! Your friend is an excellent sport :) I remember one time, I was sitting at a table with my back to Bill Murray and I forced my cousin to switch seats with me mid-meal so I could stare at him the whole time. I love her for that!
Neda says
What a fun event! I love giggle’s products so I’m looking forward to visiting the store when I’m in LA. Great campaign too. :)
Chelsea says
Oh my gosh, love! So cute and happy. I am going to need to have babies and come visit that store. xo
Oh, It's Just Perfect! says
Oh how fun!! We have one of these stores by my house and they have the most amazing {and expensive} baby items!
Brynn {chartreuse & a twist} says
Fun!!! The merchandising is absolutely amazing :) And who knew about Kelly Kapowski started her own baby line?! Oh, and I totally bought that little monkey backpack for my friend’s little boy…so adorable :) xoxoxo brynn
Rebecca - A Daily Something says
Love their branding + balloons :) great pics, Erika!
elizabeth says
You are adorbs and that looked like so much fun! I am a little AWOL these days….miss you!
-e (modern24/7)
tamra {walks with Bella} says
Every time I go into the Giggle store to purchase a gift, I swear my uterus does backflips. Now, I know I’m not ready for that stage in my life bc as you know I’m already giving birth to a company at the moment. But, it is amazing what that store can do to a girl who isn’t planning on procreating for another 5 years. Love the recap and photos, Kelly Kapowski, best name ever. How cute are you and your friend too!
designstiles says
Kelly Kapowski. I used to hang out with her and her Saved by The Bell gang every Saturday morning.
Will you believe I thought about her and her Beverly Hills 90210 days this morning? Swear!
This store looks so cute. Must visit. Not that I have a bun in the oven or anything.
Miriam Corona says
I have a confession, I secretly buy baby clothes, baby bags, you name it I will probably buy it for my future baby (major baby fever here) and I’m totally adding that store to my list.
Looks like you had a great time! And I think it’s so funny that most of us still think of her as Kelly Kapowski! Ha! ;) Heading over to check out her baby line.
Miya @ Design Indulgences says
LOL @ you referring to Tiffani as Kelly Kapowski. That was my show back in the day and yes, being an avid gossip mag reader, I knew she had a line of baby stuff. Jenny McCarthy does as well.
You’re right, the merchandise displays were very nice. How did you get into that field back then?