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Erika Brechtel

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Clients & Projects / Living Well

My Fertility Journey on the Wellhatched Blog

Honored to be featured on client’s Wellhatched blog!

Something you may not know about me: I’m a brand builder and business owner, but also a mom who went through three miscarriages before being blessed with my beautiful little girl.

So in 2020 when asked to help NYC-based fertility consultant Holly Singh formalize her services through the branding of her then-unnamed company, I felt called to the task. Through brand strategy, brand naming, and brand design, we brought Wellhatched into the world.

Recently Holly asked me to write about my own fertility journey on her site for anyone going through what I had all those years ago. I really thought about what I would want to hear if I stumbled upon that article — first off, it would definitely need to be a story of hope. And a story that let the reader know, hey, I’ve been there too, you are not alone.

I admit it was tough to take myself back to that time emotionally to even write the article! I shed a lot of tears while writing it. When I sent it off, Holly and her team immediately replied that they too shed some tears while reading it. I think because it’s a wound that never really heals and almost stays with you to remind you at the end of it all, just how lucky we really are.

I hope you’ll read it and be reminded of that!
https://wellhatched.co/havent-met-you-yet-a-story-of-hope/

A last note: as a brand builder for women leaders, I am reminded how important it is to align with the right clients for you. When you believe in the good your clients are trying to bring into the world, you get to help them do their work better. It is incredibly fulfilling, and how I am using my skills and talent to create a life I love, and lives they love too. I do this work in gratitude!

Erika Brechtel

Erika's passion for guiding women to "Style Your Biz, Your Home, Your Self, Your Life" led her create 'The E List' (formerly the Small Shop blog) in 2010. Since, she's expanded globally into speaking, mentoring, course offerings, angel investing, and social entrepreneurship through the Élanoura Collective for women founders.

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