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Erika Brechtel

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Clients & Projects

PROJECT LAUNCH Clara Persis

I’m back from Miami and back to work, celebrating a new launch for client Clara Persis! Clara came to me to help change over her popular food blog Channeling Contessa to a more comprehensive brand that represented her unique social media and digital strategy services. It was a delight to work with her, and I learned so much about this growing, new field in the process. As always, we started with the logo and business card, and moved to a new website and integrated blog, expertly executed by developer Zoe Rooney…

 

What’s always fascinating to me is when we end up with a look vastly different than what the client thought she wanted initially. This actually happens more than you’d think, and is part of the fun for me too — to see if I can show a client something she didn’t know she wanted until she saw it!

Congrats to Clara! She deserves all of her success thus far and in years to come! She’s seriously great.

Erika Brechtel

Erika's passion for guiding women to "Style Your Biz, Your Home, Your Self, Your Life" led her create 'The E List' (formerly the Small Shop blog) in 2010. Since, she's expanded globally into speaking, mentoring, course offerings, angel investing, and social entrepreneurship through the Élanoura Collective for women founders.

Reader Interactions

The Comments

  1. Jackie {York Avenue} says

    December 10, 2013 at 6:53 am

    I love how it came out! Looks pretty, cohesive and easy to navigate. You did a great job! I love what you said too, that you show people what they didn’t realize they wanted-the mark of a truly great designer.

  2. Clara Artschwager says

    December 10, 2013 at 8:03 am

    Thank you, Erika! Truth to showing me what I actually wanted!! It blows my mind to think back on the initial ideas I gave you in comparison to where we ended up, but goodness am I thankful. I couldn’t be more satisfied with my new look and feel like it’s really going to serve as a springboard for growing my business. Thank you thank you!!

  3. Kelly Brito says

    December 10, 2013 at 8:20 am

    Beautiful, clean and super complete design. Really nice! :)

  4. Andi of My Beautiful Adventures says

    December 10, 2013 at 12:18 pm

    Looks AWESOME! I loved her blog!!!

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