I’m so pleased to announce the launch of a project I’ve been working on from the very beginning with the branding and identity, to conceptualizing and styling the photo shoot, and designing a multi-faceted eCommerce website! Let me introduce you to Lulu & Georgia, a home decor site full of rugs, furniture, and accessories carefully curated from around the globe…
Owner Sara Sugarman is the stylish face behind the brand, and an absolute inspiration! Her family has been in the rug biz since 1955 here in L.A., but she decided to start this new venture created for the modern woman…Lulu & Georgia (named after her grandfather Lou and dad George – how cute is that?) was born.
The photos above are from the photo shoot that I worked on with Sara! You may recognize some of my own pieces sprinkled in, but most of these positively gorgeous props we selected from a local vendor here, Found Rentals. Their warehouse is chock full of vintage goodies that owner Jeni Maus has gathered from flea markets here and abroad. Drool.
I was lucky to get a sneak peek of the site while in development, so I went ahead and picked out some pieces to give you a sense of just one of the “styles” they carry — you will also find Romantic, Vintage Eclectic, Regency, Organic, Coastal, and more!
mirror / art / sketches / lamp / chair / throw / rug / pouf / cowhide / linen pillow / furry pillow / table
Shop now and save 20% off your first order with code INSIDER!
Do go check out everything they have to offer! They are continuing to add pieces and features to the site daily!
Congrats Sara and the Lulu & Georgia team! Give them a shout out today if you like what you see @luluandgeorgia.
I’m already obsessed- LOVE the rugs and amazing branding my dear!!!
Erika–what an amazing job! Love everything the site and brand-gorgeous! xo
Love it! Very exciting! I can’t wait to check out their new site.
How cool that you worked for them, love everything!
Wow Erika this looks amazing!!! You are so talented! Congrats on another fab project. On my way to shop now :)
Love it all. It’s a shame they don’t ship internationally. Guess I’ll just have to settle with “window” shopping! Thanks for the intro x
Congrats! this is amazing!!!!! was waiting for you to do something like this…… cant wait to SHOP!
You never seize to amaze me!! COngrats! This work is fabulous….photos/styling everything! I can’t wait to visit and bookmark the store. You have such good taste!! Those rugs are BEAUTIFUL!!
Congrats Erika! You did an amazing job! When Sara said you were designing I knew it was going to be gorgeous! Happy Launch! :)
Beautiful work!
The carpet on your first picture are absolutely gorgeous!!! J’adore ?
Someone linked to them on Friday indicating their launch, I clicked on through and it was love at first site <—-. Hey-O! I had no clue you were the brand developer. So cool. Wonderful job. They have such a good variety of hip, modern, classic items. I'm badly wanting that rug!
Those rugs are gorgeous! You did a wonderful job— you’re such a talented lady.
oh i am so excited for this launch!!! i became obsessed when alexa posted about lulu & georgia… totally in love with so many pieces…i am BIG time in the rug market right now & think that that piri rug is perfection {and it fits into my budget!!!} triple points for l&g :) XO brynn
Congrats on the launch! Alexa (my co-blogger) has been working with them, too, so I’ve been waiting for this!
It looks incredible!! This is exactly why I need you :)
Love love LOVE this! Everything looks amazing. I’ll take one of each, please!
WHAAAT??? THis store looks amazing! I want one of their rugs!! Thanks for sharing! xoxo
Congratulations Erika! Looks like an amazing new store!
Maria
Swooning!!! Love the design Erika! Congratulations on a beautiful, innovative, and new fresh brand. It is fun, inviting, and modern. I love the illustrations and the layout is clean and makes me want to click all around. Lulu and Georgia is officially book marked on my all too often used retail therapy folder. They have some amazing finds!
xoxo
Thanks again Erika. The site is so beautiful! :)
You did such an amazing job on this site. Just gets me so excited to see what else you’ve got up you sleeves!
Congratulations Erika!! You’ve done a marvelous job. Can’t wait to shop the new site!
Incredible website! Love all the rugs! I want a cowhide so bad… and the furniture is so unique.
OMG this is hilarious – I was just shopping on their site this morning and had no idea you did the branding, etc.! Of course the shops I am attracted to had something to do with you!
xoxo -e (modern24seven)