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Erika Brechtel

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CLIENT LOVE Grandiflora

So thrilled to announce the launch of shop Grandiflora — a custom home decor line produced at some of the world’s finest artisan facilities, and brainchild of Erin Souder of the blog House of Earnest. Erin had such a clear vision for the look and feel of her new brand that it made my job easy…I just had to put it together graphically with a logo, a crest, brand elements and a webpage. These types of projects are usually the best — they seem to come together effortlessly, so you know it’s the solution that makes the most sense! I’m so happy with the end result, and think they complement her refined, natural, luxe pieces perfectly…

Be sure to check out the Grandiflora Holiday 2013 Lookbook with stunning photography by Allie Lehman — get ready to drool!

Congrats Erin!

Photography by Allie Lehman

Erika Brechtel

Erika's passion for guiding women to "Style Your Biz, Your Home, Your Self, Your Life" led her create 'The E List' (formerly the Small Shop blog) in 2010. Since, she's expanded globally into speaking, mentoring, course offerings, angel investing, and social entrepreneurship through the Élanoura Collective for women founders.

Reader Interactions

The Comments

  1. Alison says

    November 13, 2013 at 6:14 am

    It looks fantastic, congratulations!

  2. YOLONDA WASHINGTON says

    November 13, 2013 at 7:47 am

    It’s new and I’m loving it! I posted on the lamp here…
    http://www.designroundupblog.com/2013/11/craving_13.html#comment-form

  3. Erin | Holtwood Hipster says

    November 13, 2013 at 8:37 am

    I was going to email you today and tell you how much I really loved what you did. The branding is so crisp and fresh and I think it perfectly compliments Erin’s aesthetic. I’m a big fan of what she does- and what you do as well. So happy to see you had a hand in this project. It all makes sense now.

    • Erika Brechtel says

      November 13, 2013 at 10:01 am

      Thank you SO much! This really made my day! Erin is so talented it was such a breeze to work with her!

      • Erin | Grandiflora Home + Decor says

        November 18, 2013 at 1:13 pm

        Wow, you’re both making be blush!

  4. Kelly Brito says

    November 18, 2013 at 12:37 pm

    Wow, great job! The logo is fantastic and creative, as well as modern. Love the clean site design too. Really awesome job! :)

  5. Erin | Grandiflora Home + Decor says

    November 18, 2013 at 1:14 pm

    Thank you SO SO much, Erika for the amazing design and for sharing it with your readers! I hope they like it as much as I do!!

  6. Leah says

    November 20, 2013 at 11:05 pm

    That is amazing. Everything about that website is stunning. From the collections to the design 10/10.

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