I’m thrilled to announce the launch of another fun project! Merely Sweets is a family-owned bakery here in Orange County, and they came to me after being open for a few months with just a logo…
To develop their brand, we started with a photo shoot, and I brought in photographer Jennifer Daigle to work with me on it. As usual, we had blast! From there, it was a piece of cake (yes I went there) to develop the website, trifold brochure, and a cute little macaron guide. I even had some fun with a few hand drawn illustrations and taglines.
This project is a perfect example of how investing in your brand personality can really pay off. All of the little supporting elements take it to the next level. The details, dare I say, are the icing on the cake (heh heh…ok, now you can cringe).
Congrats to the very talented Merely Sweets team on their big launch and new look!
Thanks Erika, now I am hungry for sweets and desserts at breakfast time. You did an amazing job.
You’re so good it’s scary!
This is so beautiful and delicate! I’m so sad I’m so far away because after seeing all these beautiful materials I just want to try everything and collect all that paper beauty!
These are so fantastic, Erika! They have lot of life and sweetness — I especially love the colorful, mouthwatering macaron flavor guide. :)