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Erika Brechtel

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Brand Building / Branding & Design

How to Create a Brand Muses Board

An essential exercise for any business.

Whether IRL or virtually, it’s such an incredibly *clarifying* exercise to do for yourself and your business. People, places, art, style, quotes, brands — who and what’s inspiring you, and most importantly, WHY? Most of the #brandmuses on this board are social entrepreneurs or powerful creators making an impact. Having this board next to me keeps me on track with what I intend to create in this world, in this life.

My fave magazines to pull from? Old @portermagazine print editions, Italian and French editions of @elledecor and @vogue, travel mags like @condenasttraveler. I like to add in postcards and travel mementos, sometimes fabric swatches and little handwritten notes. Make it yours!

My board is all about WOMAN POWER and surrounding myself in my daily work with my brand muses – stylish women changing the world. Follow/support their nonprofits and get inspired yourself!

  • ⚡️ Amal Clooney @clooneyfoundationforjustice
  • ⚡️ Christy Turlington @cturlington @everymomcounts
  • ⚡️ Maryam Montague @maryammontague @projectsoar
  • ⚡️ Jane Goodall @janegoodalinst
  • ⚡️ Elisa Sednaoui @elisasednaoui @funtasia @funtasiaimpact
  • ⚡️ Iman – @the_real_iman global advocate for @CAREorg
  • ⚡️ DVF @dvf
  • ⚡️ *didn’t find a photo yet of Angelina Jolie @angelinajolie but check out her new sustainable fashion brand @atelierjolieofficial!

WHO ARE YOUR MUSES? What do you like about them in particular? This exercise can really help align you to a path of fulfillment and establishing your own legacy of impact.

Also featured:
Style muses Kelly Wearstler, Kate Moss, Debbie Harry, Isabel Marant, Chloe, Maison Hotel, Missoni; activist Gloria Steinem; artists Tracey Emin, YSL, Andy Warhol

Erika Brechtel

Erika's passion for guiding women to "Style Your Biz, Your Home, Your Self, Your Life" led her create 'The E List' (formerly the Small Shop blog) in 2010. Since, she's expanded globally into speaking, mentoring, course offerings, angel investing, and social entrepreneurship through the Élanoura Collective for women founders.

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